Privacy Policy

Britannia Prize Guide respects your privacy. This policy explains what personal data we collect when you use britanniaprizeguide.com, why we collect it, the legal grounds we rely on, how long we keep it and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

The data controller for personal data processed through this website is Britannia Prize Guide, the operator of britanniaprizeguide.com. You can contact us about anything in this policy at info@britanniaprizeguide.com.

2. The data we collect

We collect only what is needed to run, secure and improve the Site:

• Electronic identification data — your IP address, device type, operating system, browser type and version, screen size, language settings, referring website, the pages you view and the time and date of each request. Some of this is collected automatically by our servers and by the anti‑abuse technology that protects the Site from bots and fraud.
• Approximate location — derived from your IP address at country or city level, used to show the correct market and to comply with regional advertising rules. We do not collect precise GPS location.
• Interaction data — which casino links you click. Where an operator reports that a visitor referred by us has registered or deposited, we receive aggregated or pseudonymous statistics, not your account details.
• Correspondence — if you email us, we keep your email address and the content of the message so that we can reply.

We do not ask for, and do not want, your name, date of birth, payment details or any information about your gambling accounts. Please do not include such information in messages to us.

3. Why we use your data

• to deliver the Site and keep it secure, including detecting automated or fraudulent traffic;
• to understand how the Site is used and improve its content and layout;
• to measure the effectiveness of our advertising campaigns;
• to reply to enquiries and handle complaints;
• to report referrals to operators under our affiliate agreements;
• to comply with legal obligations and to establish, exercise or defend legal claims.

4. Legal bases

We rely on our legitimate interests (Article 6(1)(f) UK GDPR) in operating a secure, well‑maintained website and a sustainable affiliate business, having balanced those interests against your rights. Where the law requires it — for non‑essential cookies and marketing measurement — we rely on your consent, which you can withdraw at any time as described in our Cookie Policy. Where we must retain records by law we rely on legal obligation.

5. Your rights

Under the UK GDPR you have the right to:

• access the personal data we hold about you;
• have inaccurate data corrected;
• have your data erased where there is no good reason for us to keep it;
• restrict or object to our processing, including processing for direct marketing;
• receive your data in a portable, machine‑readable format;
• withdraw consent where consent is our legal basis;
• complain to the supervisory authority — the Information Commissioner’s Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, ico.org.uk, helpline 0303 123 1113.

To exercise any of these rights, email info@britanniaprizeguide.com. We will respond within one month and may ask you to confirm your identity first.

6. Data security and retention

The Site is served over HTTPS, and access to our systems is restricted to people who need it. We keep server and security logs for up to 12 months, analytics data in aggregated form for up to 26 months, and correspondence for as long as needed to deal with your enquiry and any follow‑up, after which it is deleted. Where a shorter or longer period is required by law, that period applies.

7. Who receives your data

We share personal data only with:

• hosting, content‑delivery and security providers that run the Site on our behalf;
• analytics providers such as Google Analytics and Microsoft Clarity;
• advertising platforms such as Google Ads and Meta, for campaign measurement;
• affiliate‑tracking providers and casino operators, in pseudonymous form, so referrals can be attributed;
• regulators, courts or law‑enforcement bodies where we are legally required to do so.

We never sell personal data.

8. International transfers

Some of our providers process data outside the United Kingdom, including in the United States. Where they do, we rely on UK adequacy regulations, the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, together with additional safeguards where appropriate.

9. Cookies

We use cookies and similar technologies for security, analytics and marketing measurement. Full details, including how to opt out, are in our Cookie Policy.

10. Children

The Site is for adults aged 18 and over. We do not knowingly collect data from anyone under 18. If you believe a child has provided us with personal data, please contact us and we will delete it.

11. Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last revised; significant changes will be highlighted on the Site.